PRIVACY POLICY

Last Updated: 06/16/26

Ookie & Lala Online Store ("we") operates the web site located at www.shopookieandlala.com and our TikTok Shop storefront (collectively, the "Web Site"). We recognize that you care how information about you is used and shared. We have created this Privacy Policy to inform you of our information collection, use and sharing practices for the Web Site.

Please read this privacy policy carefully, and if you have any questions, please feel free to contact us. By visiting the web site, you consent to the collection and use of your personal information as outlined in the privacy policy.

WHEN DO WE COLLECT INFORMATION?

We may collect information about you anytime you interact with us such as when you (i) access or browse the Web Site, (ii) order products or services through the Web Site, (iii) communicate with us either by e-mail, over the telephone or in any other manner, (iv) elect to participate in any of our product promotions, including signing up for our email list, and (v) request information about products and services.

WHAT INFORMATION DO WE COLLECT?

Information we collect is generally of two types - personally identifiable information and non-personally identifiable information.

Personally identifiable information comprises any information that can help us identify or locate an individual, including, without limitation, an individual's name, address, e-mail address, telephone number and credit card number.

Non-personally identifiable information comprises information that does not by itself identify an individual. This information generally includes anonymous information about an individual's use of the Website that includes, among other things, information concerning date and time of visit, the pages of the Website visited, path through the Website, IP address, device or mobile advertising identifiers, and the type of browser and operating system used.

We also work with advertising partners, such as TikTok, who may receive hashed versions of your email address or phone number to help match your activity across devices for advertising purposes, as described further below.

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways:

• TO PERSONALIZE YOUR EXPERIENCE (your information helps us to better respond to your individual needs) 

• TO IMPROVE THE WEB SITE (we continually strive to improve the Web Site offerings based on the information and feedback we receive from you) 

• TO IMPROVE CUSTOMER SERVICE (your information helps us to more effectively respond to your customer service requests and support needs) 

• TO PROCESS TRANSACTIONS (to fulfill the products or services you have requested)

• TO MEASURE AND IMPROVE OUR ADVERTISING (we work with advertising partners, such as TikTok, to measure and improve the performance of our marketing and reach customers who may be interested in our products) 

• TO SEND PERIODIC EMAILS (the email address you provide for order processing will only be used to send you information and updates pertaining to your order. If you decide to opt-in to our mailing list, including to receive a discount on your first order, you will receive emails that may include company news, updates, related product or service information, etc. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.)

HOW DO WE PROTECT YOUR INFORMATION?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway provider's database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

DO WE USE COOKIES?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site or service provider's systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We also use cookies, pixels, and similar technologies provided by our advertising partner TikTok (the TikTok Pixel) and by hCaptcha (for fraud and bot prevention on our sign-up forms), which may collect information about your browsing activity over time and across different websites.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. You can also opt out of interest-based advertising through TikTok's ad settings or at www.aboutads.info/choices. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties for monetary payment. This does not include:

Trusted third parties who assist us in operating the Web Site, conducting our business, or servicing you (such as Shopify and our payment processor), so long as those parties agree to keep this information confidential; and

Advertising and analytics partners, including TikTok, who help us measure and improve our advertising and reach customers who may be interested in our products. This may include sharing your email address, phone number, and browsing or purchase activity through tools such as the TikTok Pixel, TikTok Events API, TikTok Advanced Matching, and the Shopify-TikTok integration. This sharing may be considered a "sale" or "sharing" of personal information under certain state privacy laws; see "California Residents" below for your rights and how to opt out.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on the Web Site. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of the Web Site and welcome any feedback about these sites.

CALIFORNIA RESIDENTS (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, use, and disclose; request deletion or correction of your personal information; opt out of the "sale" or "sharing" of your personal information; and not be discriminated against for exercising these rights.

In the past 12 months, we have collected and shared the following categories of personal information:

Category of Personal Information | Categories of Recipients Identifiers (name, email, phone, IP address, device ID) | TikTok, Shopify, payment processor, hCaptcha Commercial information (order/purchase history) | TikTok, Shopify, payment processor Internet or network activity (browsing behavior) | TikTok

To opt out of the sharing described above, use [INSERT "Do Not Sell or Share My Personal Information" LINK] or enable a Global Privacy Control (GPC) signal in your browser, which we will honor.

We do not knowingly sell or share the personal information of consumers under 16 years old without opt-in consent. You may designate an authorized agent to submit a request on your behalf; we may require proof of the agent's authorization and may still verify your identity directly, typically using information such as your name, email, and order history.

If you live in a state with a comprehensive privacy law (such as Virginia, Colorado, Connecticut, Utah, Texas, or Oregon), you may have similar rights. Contact us at customercare@shopookieandlala.com to exercise any of these rights.

NOTICE OF FINANCIAL INCENTIVES

We offer 10% off your first order in exchange for signing up to our email list. When you participate, we collect your email address and, after your first purchase, your order history. The value of your information is reasonably related to the value of the discount offered. You can opt out of this program at any time by unsubscribing from marketing emails; this will not affect a discount already applied to a completed order.

CHILDREN'S ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act); we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older. As a parent or guardian you can request us to remove personal information of your child that was submitted without your consent or by misrepresenting his or her age. At your request, we will take reasonable steps to remove such information from our database. All such requests should include the same user name, password, and e-mail address that your child submitted and should be sent to customercare@shopookieandlala.com.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through the Web Site and not to information collected offline.

TERMS AND CONDITIONS

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of the Web Site.

INTEGRITY

During the account sign-in process you can review, change or remove the information you have submitted. We aim to keep our information about you as accurate as possible and encourage you to promptly update your information if it changes. You may, at any time, access your information to update, modify or delete any inaccuracies by accessing your account through the Web Site. You may also request us to remove your account information from our databases and we will try to remove as much information as possible. However, as we generally keep information related to past transactions for our records, we will not be able to completely remove your information.

CHANGES TO OUR PRIVACY POLICY

We may change our policy at any time by posting a new version of it on the Web Site. We encourage you to check the Web Site regularly for information about revisions to this Privacy Policy. In the event that we change our Privacy Policy, such changes will affect all of the information we collect after any such change. If you object to the change to our Privacy Policy, then you must contact us in writing regarding your objection.

CONTACTING US

If there are any questions regarding this privacy policy you may contact us at customercare@shopookieandlala.com.