The Brand


“You could say that fashion and mass marketing of apparel is in my blood, thanks to my family’s history in the business.”

– David Rounick

David Rounick’s latest venture in the apparel industry is the launching of the new brand, Ookie & Lala.  This brand leads Mr. Rounick’s next foray into the fashion industry with his new firm EPM Apparel LLC, a design house and manufacturer of high-end fashion for women.  Ookie & Lala apparel are made for all, simply transcending social groups and style categories.  Simple yet universal and free to explore along each person’s own unique preferences.