Brooke Rounick Launches Ookie & LaLa Fashion Brand

Bryn Mawr, Pa. – March 12, 2013 – Brooke Rounick, based in Penn Valley, Pennsylvania, has launched a new fashion brand called Ookie & LaLa (, an apparel line that transcends social groups and style categories and allows individuals to explore their own unique preferences.

“Ookie & LaLa is the brand I always wanted to create from the ground up,” says Brooke Rounick, founder of Ookie & LaLa. “It focuses on exceptional quality in all facets of the process, from planning, design and manufacturing and into the hands of our customers. It’s fashion done right.”

The Ookie & LaLa brand features high-end apparel designed with superior finished elements of style in clothes that fit all classes and types of people. “We’re not designing for trends that come and go. Our focus is on quality and details that appeal to all,” Rounick explains.

The Ookie & LaLa brand will be a comfortable match for people familiar with retailers like Bloomingdales, Macys, Nordstrom, Neiman Marcus, Uniqlo, H&M, Club Monaco, Joe Fresh, Top Shop, C. Wonder, Tori Burch and Mark Jacobs.

The Ookie & LaLa line will be available at the Ookie & LaLa online store at and through various e-commerce initiatives.

About Ookie & LaLa:  The brand Ookie & Lala was founded in 2012 by fashion entrepreneur Brooke Rounick.  Headquartered in Penn Valley, Pa., Ookie & Lala Apparel is a fashion house that produces its own apparel brands and provides custom apparel design and manufacturing services to designers, fashion houses, retailers and others. Ookie & LaLa is the first apparel brand launched and features high-end women’s apparel designed with stylish elements that are classic and appealing to all ages and style preferences.

Contact Info:
EPM Apparel / Ookie & LaLa
Bryn Mawr, PA
contact via e-mail


Founder Brooke Rounick Launches Ookie & Lala — Press Release PDF ]

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